Geographic Shape and Reach of your Trade Area
Trade Areas are rarely standard "circles" around a location.
Drive time, road conditions, informal community/neighborhood boundaries, competition, natural barriers such as freeways, and many other factors determine effective trade areas. Professional research will identify the actual size, shape and distances of your penetrated trade area. More often than not, trade areas are significantly less penetrated and less concentric than management believes.
Valid research also shows clearly the "unpenetrated" and "underpenetrated" trade areas you are now able to easily target for additional sales volume.
Thinking of adding more units? Verifying actual trade areas of existing sites will also identify new market
areas and show where new units should be located. Over-cautious expansion and excessive expansion
are avoided. In franchisee situations, research also eliminates trade area litigation.
Business Development | Market Research | Business Relocation | Trade Area Analysis | International Research & Services
