Trade Area Analysis
Is competition cannibalizing your sales? An MJBA trade area analysis thoroughly determines the sales impact of one site on another (cannibalization/encroachment). We use intercept surveys, site-specific demographic data, and physical on-site analysis to arrive at actual sales impact. Our studies are specific to your site and are not averages of stock demographic data.How can you increase penetration/sales at an existing site?MJBA will determine the geographic shape and reach of your trade area, where it is strong, and where it is weak. Then, defining the demographics, we enable you to target advertising and promotion effectively to increase trade area penetration. Looking for a new site?Whether looking for a first site or moving to a new one, it has to be right. MJBA can find a site for you or analyze proposed sites. We evaluate physical and geographic characteristics; day and night demographics; and business, residential, and transient population patterns to determine the potential of proposed sites. Expanding to additional sites?Though every company has its "formula", every site is different. We analyze penetration at existing sites, then evaluate new sites for not only for their own potential, but also for "fill-in" potential of the entire market area. This study can be tailored for evaluating existing market areas or for entering new markets. Click here for more information on the Geographic Shape and Reach of your Trade Area How do you maximize metro area coverage?MJBA helps you avoid the tendency to "cherry-pick" a few prime locations and leave under-penetrated holes in your market area. By analyzing the entire metro area, we can plan your expansion for maximum penetration. Why have five locations (plus empty holes) when the metro area could support seven locations?
MJBA has a track record with independents, chains, franchises:- Determining trade area penetration
- Expanding trade area penetration
- Determining site impact and cannibalization
- Site selection
- Evaluation of proposed sites
- Best-fit and fill-in development
- Expansion potential
- Metro area development
- Trade area resolution/avoidance of litigation
MJBA is an impartial firm performing trade area analysis, with no engagement in real estate transactions. This enables us to analyze properties with third-party objectivity and no vested interest in the outcome.
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