Who is buying, and who are your best prospects?
MJBA defines, categorizes, and rates your current customer profile. Then we identify, categorize, and prioritize your universe of prospects. This is the foundation for your target market.

What do customers really think of your products?
There is no substitute for direct customer feedback. Find out what customers need, like, dislike, and would like to see changed.

What factors are involved in the purchase decision?
Price, quality, design, utility, customer service, company reputation, durability, appearance. Which attributes are most important to your different customer segments?

What is your product’s price threshold?
Charging too much or too little? Competitors’ prices and your sales figures are not the only criteria of what the market will bear.

How is your company perceived against competition?
Find out what customers think about your company–not just your products. There is more to your standing in the industry than sales rankings and the promotion of your image.

How will customers react to new product concepts?
Test customers’ reactions to new products by getting their opinions. This can help you engineer and fine-tune a new product concept or abandon it before investing valuable time and money.

How do you know if your advertising or P.R. is working?
Advertising and public relations take time and money. Make sure time and money are well spent by getting feedback on effectiveness. MJBA can test for brand awareness, ad recall, or public opinion to formulate ad and P.R. campaigns. MJBA excels at providing the information you need through the following market research techniques:

• Consumer and retail surveys
• Business-to-business surveys
• Telephone, mail, internet, in-person formats
• Media awareness tracking
• Interviewing industry experts
• Focus groups
• Identification and analysis of demographics
• Data tabulation and statistical analysis
• Primary and secondary research