M. J. Barney Associates provides business development, market assessment and research, feasibility studies, and product/service marketing disciplines, which quickly and accurately, help companies to increase sales and market performance. We provide the information, methodologies and assistance for you to make, and implement, the decisions and actions necessary to sell better, faster, and more profitably.
Increasing sales, and managing competition, typically requires objectively analyzing product and service market potential to realistically know who is buying, what they want to buy, what they want to pay – and especially – does your product or service meet the immediate customer criteria. You may have only a few seconds of perception for your product to sell itself. Facts and logic about your product never come into play if attention is lost in those first few seconds.
We are sometimes called upon to provide expert court testimony in many areas of business operations, on eminent domain condemnation issues and business relocation, and for related areas of reestablishing and regenerating businesses, products and services.
Feasibility Study
Besides an evaluation of your product, your market, and your potential, we’ll contact the right sources to find out if your concept will work. Often, feasibility studies are performed as validation of market potential for investment, expansion, or stock offerings; or done as part of due diligence. A feasibility study might include:
- industry overview
- market potential
- barriers to market entry
- marketing/sales methods
- distribution
- competition
- pricing
- profitability
- investment/budget requirements
- Return On Investment (ROI)
Business Analysis
MJBA provides critical market information, tools, objective analysis, and solutions. We do this through performance of "specific-purpose" research, analysis of published data, and proprietary management consulting techniques. By identifying operating strategies most advantageous to your business, MJBA enables you to direct energies where needed. Some examples:
- Product attributes
- Customer preferences
- Market trends
- Target marketing
Your objectives might include:
- Increasing sales
- Analyzing competition
- Evaluating potential of a new product or venture
- Options for solving a problem situation
- Improving profitability
MJBA activities might involve:
- Analysis of your situation
- Characteristics and requirements of your industry
- Defining your market niche, customers, and prospects
- Identifying market trends and opportunities
- Matching objectives to your capabilities & market opportunities
- Creating strategies and/or crafting a plan
Our Clients
Our clients include private companies, public agencies, investors, legal firms, start-ups, and others whose common goals are evaluation of their situation, analysis of objectives, market information, and strategic
solutions. Our scope of operation involves local, national, and some international projects.
Links to some of our clients
Background
MJBA, founded in 1983, provides a wide range of cost-effective business development services. The company principal, Mike Barney, is a Certified Management Consultant, as awarded by The Institute of Management Consultants (www.IMCUSA.org). Adherence to IMC’s Professional Code of Ethics is not only a certification requirement, but a driving force in providing qualified, reliable and professional business development consulting services.
- Certified Management Consultant, Institute of Management Consultants
- Member, Turnaround Management Association
- Member, International Right of Way Association
- Member, San Diego County Bar Association
- Authorized Consultant, San Diego Association of Governments
- Designated Expert Business Analyst, for the State of California, Caltrans
