- What kind of marketing does M.J. Barney Associates (MJBA) perform?
- Consulting
Defining your customer market, alternative methods of selling and distribution, effectiveness of your marketing efforts, evaluating (or establishing) your marketing strategy and marketing plan, how to promote your business, and others.
- Research
New product potential, new business concepts, business expansion, investment justification/due diligence, trade area evaluation, customer opinion (consumer and business).
- How is MJBA different from a market research company?
MJBA performs traditional surveys and focus groups, but we also perform custom research and feasibility studies. Often, companies have problems or questions that cannot be solved with a survey. We take your situation and use numerous methods to investigate and obtain the specific information you need to make business decisions.
- Why use an outside firm instead of doing in-house research?
- Objectivity
Most companies know a lot about their business, but knowledge about the outside world tends to be incomplete or biased because of partial information and opinions from employees and vendors.
- Expertise
MJBA knows what to look for and where to look. We have methods and sources of information that are not widely known and may not be cost-effective for most companies.
- Set up
Most companies are not set up to do market analysis. Some in-house systems capture information, but that is only a small part of the picture. MJBA has the methods and systems to gather and process industry information.
- Additional resource
When something unexpected comes up or you need additional help, we're there. You can rely on MJBA to be your "as needed" resource.
- Are consulting or research services expensive?
MJBA works on either an hourly or project basis. In either case, we discuss your needs and give you a written estimate along with a proposal that describes the nature of the project and what work will be done on your behalf. By using us only as much as you need us, you control the cost and avoid the need for employees who are dedicated to research projects.
- How can you be confident of professional results?
MJBA is a certified professional consultant to management. We are a member of the World Trade Center and Chamber of Commerce as well as being an expert designated business analyst for the State of California. Our client list is also a good indicator of our capabilities.
- Is it important to use a local company?
MJBA performs projects from our home office and on location for clients located throughout North America and abroad. Location of either the client or the project is not a concern.
Business Development | Market Research | Business Relocation | Trade Area Analysis | International Research & Services
