Looking to Expand or Generate New Business?
We will help you identify the best means of attracting customers and increasing revenue. This may include revising your target market, new products or services, geographic expansion, growth through acquisition, or other potential options.

Industry Growing, But You’re Not?
What are competitors doing that you are not? Have your products or services lost buyer appeal, or are other market factors affecting your sales? Frequently, managers are too busy running the operation to analyze the problem. MJBA is impartial and objective. We’re able to identify causes and recommend actions to increase sales.

Launching New or Modified Products?
MJBA will assist you by defining who your target customers are, what they want, and how to reach them. Typically, new product research and analysis before launch costs less than 1% of the cost of "fixing" an unsuccessful introduction to market.

Starting a New Company or Profit Center?
Can you realistically state you have all the competitive information and expertise necessary. We can evaluate your concept, help with your business or marketing plan, or walk you through an action plan for getting started.

Seeking Venture Capital?
Investors are like bankers. They want to know money will be well spent: risks are realistic, market potential is good, and return on investment is achievable. MJBA knows what types of information investors look for, and has the expertise to document industry history, market trends, competitive positioning, product potential, market opportunities, corporate strategy, and pay-back scenarios.

Our action plan may include one or more of the following:

• Business Development Consulting
  MJBA has evaluated a broad spectrum of business concepts, from high-tech to grass-roots, from retail to restaurants, from manufacturing to telecommunications. Those who do research in advance will find out if their concept has realistic potential. As a result, they will invest their time and money wisely in a concept that is sound, or avoid the disappointment of investing in a concept burdened with extraordinary obstacles.

• Feasibility Study
  Besides an evaluation of your product, your market, and your potential, we’ll contact the right sources to find out if your concept will work. Often, studies are performed as validation of market potential for investment, expansion, or stock offerings; or done as part of due diligence. A feasibility study might include:
  1. industry overview
  2. market potential
  3. barriers to market entry
  4. marketing/sales methods
  5. distribution
  6. competition
  7. pricing
  8. profitability
  9. investment/budget requirements
  10. Return On Investment

  More information on feasibility studies

• Venture Capital Justification
  Similar to a feasibility study but more focused on profitability. Our venture capital justification will evaluate product potential, viability in the industry, obstacles to market penetration, profit potential and pitfalls, ROI scenarios.

• Due Diligence Research
  Whether it’s for investors, auditors, merger candidates, or your financier, MJBA knows what information to look for. We’ll do the homework and provide background information to help you and your associates make informed decisions. As an impartial third party, we have no vested interest in the outcome, and are able to maintain the utmost objectivity.

• Increasing Sales
  Analyzing market niche; defining customer profile and prospect potential; evaluating distribution channels; selling by phone, mail, internet, or outside reps; generating leads and developing a database; how and where to promote. We analyze your business and provide appropriate solutions to increase sales.

• Analysis of Your Industry/Competition
  Times change, people change. Without knowing where you stand in the marketplace, you may be losing ground. Industry trends, competitive advancements, customer perception, technological developments, legislative enactments, global economy, and other factors may combine to affect your share of market or niche in the industry. MJBA can give you the insight to be pro-active and competitive instead of being reactive and playing catch-up.

• Business Plan
  Formal report from product concept to 5 year plan & ROI for your specific concept. Covers the topics investors expect and the information you need to plan and implement your business concept.

• Marketing Plan
  Product concept, market niche, competition, industry trends, distribution, promotion. MJBA provides the strategies and specifics for you to develop your business and market it professionally.

• Expert Witness Testimony
  MJBA is experienced at performing background research and in-court testimony regarding such topics as: customer profile and purchase motivation, business relocation, trade area penetration and cannibalization, loss of business factors, market research procedures, and others.